The short blurb you write on your own listings now appears on the vehicle page, in a Purchase details box beneath the location and delivery cards. The words you chose to sell a unit reach the buyer who is reading about it.
Someone working at group level can create widget links for the whole group. The list offers only the actions every active rooftop can carry out, so a buyer never lands on one their own rooftop cannot complete.
Ekho's documentation is rebuilt around four sections: buyers, the AI Sales Agent, the Transaction Engine, and a full API reference. The buyer and Sales Agent guides are open in full, the Transaction Engine opens on a preview, and the API reference appears once an Ekho client signs in.
Transaction Engine The buy buttons you embed on your own site render only on units a shopper can purchase online right now. A unit that is not ready for online sale shows no button at all.
AI Sales Agent The leads table shows the stage each lead sits at in your CRM, and you can filter the table by it. The column appears wherever there is stage data to show.
Transaction Engine The preorder confirmation screen spells out what happens next, and confirms the buyer's deposit and their place in the delivery queue.
API 1
Transaction Engine A webhook destination now takes a list of event types in eventTypes, so a single endpoint URL and a single signing secret can cover every event you subscribe to.
Dealers can sell preorder vehicles ordered directly from the manufacturer through Ekho's fast checkout flow, not just inventory already on the lot. Buyers picking up in person can also choose from multiple pickup locations.
Dealers with the Transaction Engine can let their AI Sales Agent guide a buyer straight into checkout during the conversation, instead of only answering questions about buying online. Turn it on or off from Capabilities in Admin Portal.
Transaction Engine Vehicle images load fully during checkout, without partial renders.
Transaction Engine Checkout availability checks catch a mistyped ZIP code instead of reporting the area as unavailable.
Transaction Engine Deal creation completes reliably for dealers using their CRM integration.
Transaction Engine Rental units synced from your DMS are excluded from inventory and accessory totals.
Transaction Engine PIN entry boxes are sized and spaced for easy tapping on mobile.
AI Sales Agent The pre-qualification modal appears above the Sales Agent chat widget, not behind it.
Transaction Engine Vehicle listing cards show their final purchase buttons immediately, without an intermediate flash.
Improvements 4
Transaction Engine Checkout loads quicker on desktop, even for large inventories.
Transaction Engine On orders where Ekho is the seller of record, buyers can now pay by expedited ACH in all 50 states, with same-day confirmation of funds.
Transaction Engine Each lender's financing offer appears as its own card with a price and payment breakdown, making offers easier to compare before accepting.
AI Sales Agent Rep text replies at multi-location dealer groups send from the right location's phone number.
API 1
Transaction Engine The external API's vehicle field is renamed to catalog_vehicle on preorder and purchased-vehicle resources and their webhooks. Vehicle build options split into catalog_vehicle.specs and pga, and fulfillment_details.assigned_account_name reports the servicing account's name.
Dealers write the prompt that greets visitors on the chat launcher, targeted to the kind of page it appears on, and the AI Sales Agent can name the vehicle a buyer is viewing or viewed earlier in the same visit.
Once a buyer shares their contact info with the AI Sales Agent, it's remembered for the rest of that session. Texting in, booking a visit, or getting pre-qualified again no longer asks for the same details twice.
The AI Sales Agent answers on the website and over text in under five seconds, at any hour, and can carry a conversation through to a completed purchase.
The Sales Agent inbox can start a new text conversation with a lead, not just continue one a customer starts. A rep picks a number, adds vehicle context, and sends the first message.
Dealers can point the storefront's Learn menu at their own pages.
AI Sales Agent
Texts from new numbers start a conversation
A prospect who texts a dealer's published number gets an answer even with no lead on file. The message opens a conversation and records the buyer's consent.
AI Sales Agent
Dealer-authored widget nudges
Dealers write the prompt that greets visitors on the chat launcher, and an edit goes live without waiting on a release. Each nudge can be targeted to the kind of page it appears on.
Fixes 8
AI Sales Agent Conversations resumed from an inbound text appear in the list, in search, and in the lead drawer.
Transaction Engine The Ekho Express buy button resets when a buyer presses back from checkout.
AI Sales Agent The lead drawer shows current CRM sync status each time it opens.
Transaction Engine The sign-in screen is tidier and easier to work through.
Transaction Engine A buyer who pre-qualifies on the storefront is not asked again at checkout.
AI Sales Agent Salesforce field mapping dropdowns stay inside their own column.
AI Sales Agent Smart reply fields show how much of the character limit is left.
Transaction Engine Fees that come to nothing are left off the order and its paperwork.
Improvements 6
Transaction Engine A unit that disappears from your website is hidden, not archived. Archiving stays your call.
Transaction Engine See which program an order belongs to and which account sold it, and filter by either.
AI Sales Agent Salesforce apps using the client credentials grant can connect, and you can map extra fields.
Transaction Engine Dealer groups that list every rooftop on one inventory page can sync each rooftop separately.
AI Sales Agent Single-rooftop dealers who sign up themselves can open their pre-qualification settings.
Transaction Engine AI Sales Agent Pre-qualification is standardised across the storefront, checkout and the chat widget.
API 1
Transaction Engine Read orders over the partner API and subscribe to webhooks for order events.
Connect your own Google Analytics, Google Tag Manager, Meta, TikTok, Google Ads and Tracklution accounts per rooftop, and report down-funnel checkout milestones as conversions rather than page views.
A group runs a parent account with a child account per rooftop, so each store has its own agent, inventory and routing while the group keeps one set of defaults. Every agent knows what the other locations carry.
Dealers and manufacturers set up promotions with their own eligibility rules, and every offer a buyer qualifies for is priced into their deal at checkout.
A manufacturer can run the Sales Agent on its corporate site, scoped to its own brand and its authorized dealers' vehicles. Buyers are handed to the nearest dealer, whose own agent picks the conversation up.
The Sales Agent answers inbound leads at any hour, on the website and over text. It answers inventory questions, qualifies the buyer and books the appointment.
A new AI-powered merchandising engine that automatically generates rich, SEO-optimized vehicle descriptions, highlights key features, and surfaces the most compelling selling points for each unit. Inventory pages now dynamically adapt to buyer intent, showing relevant comparisons and recommendations based on browsing behavior.
The new Lead Capture module gives dealers a suite of conversion tools — smart forms, exit-intent overlays, and contextual CTAs — all designed to turn anonymous website traffic into actionable leads. Every captured lead flows directly into the Ekho CRM with full attribution and engagement history.
What shipped, what our customers are achieving, and what we're seeing in
the field. One email every other week.
The Ekho Pit StopThis week
Four things shipped this week.
TRANSACTION ENGINE
Connect inventory over XML
Your existing feed plugs in, no re-platforming.
TRANSACTION ENGINE
Declined financing keeps moving
Structured next steps instead of a dead end.
TRANSACTION ENGINE
Listings say what they need
Action items name the gap before a unit can sell.
AI SALES AGENT
Leads route themselves
Sales, service and parts reach the right team.
You're getting this because you subscribed to the Pit Stop.
We're committed to your privacy. Ekho uses the information you provide to
us to contact you about our relevant content, products, and services. You
may unsubscribe from these communications at any time. For more
information, check out our privacy policy.
RESOURCES
Frequently Asked Questions
We write about AI trends in vehicle retail, dealer best practices for online sales, partnership announcements, product updates, and industry research — including our annual AI vehicle research study.
Yes. Every case study features a real Ekho partner with verified results. We work directly with dealers and OEMs to document their experience and share learnings with the industry.
Visit our product pages for detailed information on Sales Agent, Website, and Transaction Engine — or book a demo to see the platform in action with your inventory.