Be a 24/7 sales machine
Massimo Motors and Ekho are rolling out an AI Sales Agent built for Massimo dealers. Respond to every lead instantly, qualify buyers, book appointments, and sell more vehicles — all without adding headcount.
Talk to our team
Not ready to get started right away? Book a time with our team to learn more about the program, see a live demo, and get your questions answered.
“The difference wasn't incremental — it's redefining how our team interacts with inbound.”
“Ekho was different and more advanced than anything we had seen. It actually talks to the customer and gets them to the right dealer ready to buy.”
“Ekho gives us the infrastructure to take what we've built regionally and offer it to riders across the country.”
“Ekho gave us a compliant way to sell online—but more importantly, it works. We're seeing best-in-class ROAS and improving conversion month over month.”
“Our first online unit was purchased at 12:30 a.m. via Ekho on a Sunday. On a customer's phone. While the store was closed. And our team was asleep. I rest my case...”
“We want every Massimo dealer on the cutting edge. Ekho lets them engage buyers around the clock and sell more vehicles without adding headcount. They move fast, the results speak for themselves, and this program makes it a no-brainer to get started.”
How it works for your dealership
Drop one line of code on your site
Your AI Sales Agent works on any website — no rebuild, no migration. Add a single script tag and you're live. Works with any CMS your dealership uses.
AI engages every visitor, 24/7
Your agent answers product questions, checks inventory, qualifies buyers, and books appointments — via chat and SMS, day or night, weekday or weekend.
Qualified leads land in your lap
Every conversation is logged in your admin portal. Leads are scored by readiness, and appointments are booked directly into your calendar. Your team focuses on closing.
Part of a bigger AI-native ecosystem
Massimo's corporate site runs the same AI Sales Agent. When buyers engage there and express interest in your area, you receive full-context handoffs — vehicle preferences, budget, timeline, and trade-in details — so your team is ready to close.
Your exclusive Massimo Motors dealer rate
Pays for itself with one extra sale per quarter
Doing nothing
30% of leads gonePeak shopping happens evenings, weekends, and holidays. Nobody's answering.
Ekho Sales Agent
Every lead, every channel, every hour. One line of code.
Additional hires
$8,000–12,000/moHiring, training, turnover, and still only available 40 hours a week.
| Doing nothing | Additional hires | Traditional chatbot | Ekho Sales Agent | |
|---|---|---|---|---|
| 24/7 instant response | ||||
| Lead qualification & scoring | ||||
| Appointment booking | ||||
| Web chat + SMS + email | ||||
| Trained on your inventory | ||||
| Persistent follow-up | ||||
| Trade-in & financing tools | ||||
| Est. leads lost/mo Based on ~200 average monthly inbound leads across web, phone, and email. Industry data shows 30% of leads receive no response (Pied Piper PSI Study). | ~60 | ~10 | ~40 | 0 |
| Lost revenue opportunity Assumes average unit sale of $12,000 and 40% close rate on engaged leads. | ~$290K/yr | ~$50K/yr | ~$190K/yr | $0 |
| Setup time | N/A | 3–6 months | 2–4 weeks | Days |
| Monthly cost Assumes a 2-person team: 1 manager ($50–60K/yr) + 1 rep ($40–50K/yr), plus benefits and overhead. | $0 | $8–12K | $500–2,000 | 20% off |
One agent. Every part of the deal.
From first response to final follow-up, Ekho's Sales Agent handles the entire buyer journey — appraising trades, pre-qualifying buyers, collecting deposits, booking service, and closing deals (if you want it to) — autonomously, 24/7.
Half of your leads never hear back. Until now.
Half of all dealership web leads go without a single response (Pied Piper). Ekho's Sales Agent responds to every one — instantly — and follows up with personalized, context-aware outreach for as long as it takes to re-engage.
Fill your service bay without lifting a finger
Ekho automatically qualifies, schedules, and confirms service appointments 24/7 — so your service team stays productive and no booking ever falls through the cracks.
Deliver finance-ready leads to your sales team
Ekho pre-qualifies buyers with a soft pull before they ever step foot in your dealership — so your finance team spends less time qualifying and more time closing.
Close the deal, right in the conversation
When a buyer is ready, Ekho's Sales Agent — if you want it to — can take the deal all the way: processing financing, titling, registration, tax, insurance verification, and fraud detection through Ekho's Transaction Engine, compliantly, across all 50 states.
Stop losing trade-ins, start closing more sales
Ekho captures trade-in details and delivers instant estimates right in the chat — keeping buyers engaged, increasing your appraisal pipeline, and accelerating the path to a new unit purchase.
From purchase to pickup, handled
After the sale, Ekho keeps the conversation going — coordinating pickup times, updating delivery details, and sending reminders so your team doesn't have to chase buyers down.
Secure high-intent buyers before they shop elsewhere
Ekho collects refundable deposits directly in the chat — locking in committed buyers even when your showroom is closed. No forms, no follow-up, no lost deals.
The Compounding Effect
Your leads don't expire. Neither does your agent
Traditional BDC teams plateau at a fraction of their lead volume. With Ekho, every month's leads stay in active nurture — creating a compounding pipeline that grows while your team stays the same size.
~7x more active leads by month 6. Same team. Same ad spend.
BEYOND THE HANDOFF
Most AI stops at the handoff. Ekho goes all the way.
Basic chatbots engage. AI BDC tools follow up. Ekho does both — and then handles the sale, the paperwork, and everything after (if you want it to).
Insights for your business
What Buyers Actually Say to an AI Sales Agent at 2:14pm on a Sunday
Two real AI Sales Agent conversations, anonymized - and what they reveal about how buyers actually want to be sold to.
Your Best Salesperson Goes Home at 6. Your Best Buyers Don’t.
What’s actually closing the after-hours lead gap on the dealership floor in 2026.
Your Cold Lead List Is Worth More Than This Month's Ad Spend
Most dealers sit on a CRM full of cold leads still in-market. Here's how to wake them up without sounding like a bot.
Do AI Sales Agents Actually Pay Off for Dealers? A Back-of-Napkin ROI Breakdown
Three numbers from your own ad accounts and CRM — CPL, cost per appointment, cost per sold unit — that decide whether an AI sales agent earns its keep.
The OEM's Guide to Building a Future-Proof Online Vehicle Sales Strategy
An infrastructure playbook for OEMs entering the next era of online vehicle commerce.
The Menu Is the Lever: How Online F&I Presentation Decides Penetration and PVR
Online F&I lives or dies on menu design. Here's how to build one that buyers actually convert on.
Will Online Sales Steal From Your Showroom? The Math Says No, Here's Why.
Will online sales cannibalize the showroom? The data, and the operating model that makes it pure incremental volume.
Capturing Customers Who Don't Want to Come In
What happens when a growing share of your future customers won't step foot in the dealership? Lessons from the Dealer Excellence main stage at AIM Expo.
Frequently Asked Questions
Yes. The Sales Agent installs with a single line of code and works on any website, regardless of your CMS or platform. No rebuild, no migration — just paste the script and you're live.
Most dealers are live within days. Ekho handles configuration, inventory sync, and training the agent on your dealership. Your team just needs to add one line of code to your site.
As a Massimo dealer, you get a 20% discount on the Sales Agent. The agent pays for itself with one extra sale per quarter — far less than a traditional BDC team.
No. The Sales Agent supplements your existing team. It handles the repetitive work — lead response, qualification, follow-up — so your salespeople can focus on closing deals and building relationships.
Massimo runs the same AI Sales Agent on massimomotor.com to engage visitors and answer product questions. When buyers express interest in a local dealer's inventory, they're connected to that dealer with full conversation context — so your team gets a warm handoff, not a cold lead.
Yes. Every conversation, lead, and appointment is tracked in your admin portal. You get full visibility into what buyers care about, where they are in the buying process, and which leads are ready to close.